For EARWVRM, this is my personal project and hobby—a guitar effects pedal company I build entirely from the ground up. Every part of it is hands-on, from the artwork and branding to the schematic design, PCB layout, packaging, and content. The brand leans into a darker, more atmospheric identity, pulling from themes of tension, texture, and unpredictability. Each release is treated like its own world, with an emphasis on character over perfection—less about clean utility and more about creating tools that inspire exploration and push players into new sonic territory.