For ffwd dating, the goal was to break away from the typical dating app experience by highlighting what makes it different—real people, not just photos. The campaign leaned into bold, playful headlines that called out the flaws of traditional apps, like catfishing and surface-level swiping, while positioning video as the better way to connect. Designed to be quick, punchy, and easy to read in an out-of-home setting, the work used humor and contrast to stop people in their tracks and make the message instantly clear. The ads ran throughout the NYC subway, meeting people in a space full of movement and making an immediate impact in a fast-paced environment.