For Laserderm Med Spa, the work leaned into bold, unexpected imagery to do all the talking. The concept was built to read instantly in an out-of-home setting—simple, striking, and hard to ignore—while still driving strong results. The campaign delivered a strong ROI and earned recognition along the way, including a Silver Addy and a shortlist at the Cannes Lions International Festival of Creativity. Fun fact: I had a physical light installed on the board to bring the laser pointer to life, so it glows in a really satisfying way at night.