For Kansas City Zoo & Aquarium’s annual GloWild lantern festival, the goal was to create a billboard that stood out as much as the event itself. The concept brought that idea to life by outlining the leopard and logo with LED diodes, making the board actually glow just like the lanterns in the show—something you couldn’t miss driving by. Fun fact: it ended up being so bright that getting clean photos of it at night was surprisingly difficult.